The Easiest Way to Increase Your Sales

Want to see your sales increase by 10% or more? Implementing a simple cross-selling strategy could be just the boost that your business needs right now. Cross-selling is such a powerful yet easy way of increasing your average transaction value, and in turn, increasing your profits. It doesn’t cost you anything to implement and it takes absolutely no time to get going...

Cross-selling simply means recommending other items from “across” your range to a new customer as they purchase. For instance…

·         If you sell silver jewellery you might cross-sell a jewellery cleaning cloth.

·         If you are a restaurant you might recommend extra side dishes with the main meal.

·         If you are a mechanical repair shop you might recommend a wheel alignment when people come in for a quick service on their vehicle.

In many situations very little effort is spent in your business on getting the most from the incoming leads and customers you already have.  You’ll probably be surprised by just how many customers will leap at your cross-sell proposition – simply because you are anticipating their needs and in effect, providing them with a better service.  Putting a “cross-selling” strategy into place will have a dramatic effect on the bottom line of your business.

Roger Ng & Co / 10X Strategies for Maximising Your Cross-selling Opportunities:

1.    Create a Special of the Week or Month – each week or month identify a product that you can offer at a great price. Make sure it complements your product range and has a high perceived value but relatively low cost.

2.    Make it a performance standard – make it a “must do” activity for each and every sale in your business.  Creating team incentives is a sure-fire way of getting more cross-selling happening in your business.

3.   Educate your team –about the importance of cross-selling to mitigate personal ideas that is an aggressive or “pushy” strategy. Your customers have a need they want fulfilled or a problem they want to solve. So realistically if you don’t recommend “suitable” add-ons you’re actually NOT doing the right thing by the customer.

What You Can Do Today:

·           Calculate your current average sale so you know what your benchmark is

·           Educate your team about the importance of cross-selling

·           Create a list of items to cross-sell and potential “products of the month”